A dynamic print and digital editor, specialising in training materials and corporate comms. Experienced in producing
e-learning guides, videos and course books, proofreading, copywriting, social media, SEO, project management,
web design and commissioning.

Current contract
July 2018–March 2019
SITA AERO, HR content and training consultant

Writing training guides, user guides and slides for the HR-related processes in a series of major Oracle and Taleo upgrades.
• Producing training videos, including storyboards, scripts and voiceover.
Global channel planning, to ensure clear and effective communications for system go-live and employee performance cycles.
Developing intranet content for HR pages, increasing unique users x 10
• Editing the RFP for a new learning management tool.
• Creating a HRIS SharePoint site, to streamline access to information for senior stakeholders.

Freelance work

• Freelance content and editorial projects in print and online for companies such as: The Guardian, The Good Hotel Guide, Which?,
Simon & Schuster, Virgin, Visit England, BA, Arup, Wardour Communications, Royal London, Morrisons, Laithwaite’s, Hachette Filipacchi,
Paul Hamlyn, Calouste Gulbenkian, Barclays, HSBC, Ernst & Young, Fitch Learning, Thameside Media, Olly Olly and Headchannel.

Highlights include:

• Writing a series of anti-financial crime training guides for Deutsche Bank, as well as editing the in-house magazine, Flow.

• Editing The Fast 800, a new bestseller by Dr Michael Mosley for Short Books.

• Editing an NHS staff engagement report, on behalf of The Point of Care Foundation, to distribute among NHS workforce bodies and trust
leadership organisations.

• Copy-editing the Sunday Times bestselling books, The Joy of Being Sober and The Joy of Being Single for Octopus Books.

• Head of Social Media and Community Engagement at The Artful Project. Commissioning a new website, managing social media and SEO, as well
as writing press releases and newsletters.

• Working as consultant editor to The Good Hotel Guide, in print and online. Commissioning a redesign of the print guide, modernising and
monetising the website, as well as writing press releases, features and reviews to improve SEO.

• Producing financial e-learning modules and course books for Fitch Learning.

• Commissioning two quirky, illustrated finance books for Penguin (Debt and Saving, White Rabbit Series, Otterbach & Partners).

• Writing press packs and web content for The National Gallery.

• Editing Wines of the World and World Whisky for Dorling Kindersley.

October 2006–August 2008, The Good Food Guide, editor

• Delivering three editions of the Guide on time and under budget.
• Changing the cover, internal design and navigation: increasing sales by 25%.
• Commissioning an online review system to streamline production processes, syndication and budget.
• Managing over 100 remote writers.
• Launching the first spin-off title from the Guide.
• Writing monthly articles for Which? Magazine and the UKTV Food website; conducting interviews for the Guide and website.
• Undertaking media interviews: national TV, radio and newspaper.
• Producing advertising and marketing material; establishing a logo to improve brand identity and raising media profile.
• Also commissioning a series of Which? Essential Guides, with titles such as Working for Yourself and Develop Your Property.

June 2006–September 2006, New Holland, senior editor, maternity cover
• Working across 10 titles in the lifestyle department, commissioning editorial content, photography and design.

March 2005–May 2006, Itchy Media, editor-in-chief
• Managing 16 annual city guides, 10 lifestyle/listings magazines, 18 websites, two weekly newsletters and a student diary.
• Duties included: leading the in-house editorial, web, ad processing and design teams; commissioning and writing reviews, features
and celebrity interviews; managing editorial budgets, flat-plans and schedules.

June 2004–March 2005, SPG Media, desk editor
• Working across 30 magazines and 50 websites, with sole responsibility for five core titles.
• Appointed as managing editor for contract publishing projects.

May 2003–May 2004, Departure Lounge, editor
• Working on Eyewitness Travel Guides and Rough Guides.

July 2002–April 2003, Penguin/DK, editorial assistant
• Working across several departments: press, production, licensing and picture research.

1999–June 2002, Sotheby’s, editorial assistant
• Working in the catalogue department of the auction house.

1998–1999, Guinness plc, violinist
• Musical tours of the USA, Europe, Australia and the Far East.

1996–1998, Irish Cultural Commission, press officer
• Promotion and performance for a touring Irish arts festival.

1993–1996, University College London
• BA Hons, English language and literature.

• Adobe InDesign and Microsoft Office.
• Advanced subbing, feature writing, copywriting, proof-reading, sub-editing, libel law, social media and web content management.
• Media trained.
• Creating and maintaining SharePoint sites.
• Web analytics.
TT-S QuickAccess for e-learning.
Media trained.
Detailed knowledge of Oracle, Taleo and related HR processes.