Caroline Blake

2022-present Director, R&D Transformation Communications. Delivering change comms for the 2030 Future of Work programme in R&D. Providing a change story and consistent narrative for over 100k employees across multiple channels.

2021 Content and Communications Lead for a global learning transformation project; Designing and launching a new learning platform for over 100k employees.

2022
• Communications lead for separation and transformation. Working on the demerger of GSK and Haleon, for one of the largest stock market listings in decades.

• Delivering global change communications for onboarding and transfer.

• Developing communication strategy for senior leaders, along with key messages.

• Creating and hosting interactive, monthly Welcome Sessions with the new executive leadership team.

2019-2021
• Sole responsibility for creating content and commissioning design for two new websites: Onboarding and New Leaders.

• Comms and Campaigns Lead for global launch of new learning portal: Keep Growing Campus.

• Working with global comms to create an editorial calendar and to coordinate internal engagement.

• Writing and filming video scripts – to CEO level.

• Leading focus groups and creating material for social media, and global awareness sessions.

• Liaising with senior stakeholders on a global level, to create campaigns and cascade regional comms.

• Project managing UX lab, risk, legal, compliance and translations.

Comms, content and graphic design for LGBT History month, International Women’s Day and Learning at Work Week.

Supplying content and comms for career campaigns in companies such as GSK, the BBC and the NHS.

Editing and proofreading the Royal London Annual Report and Social Responsibility Review since 2015, on behalf of Wardour Communcations. Also working on print marketing materials for Royal London members.

Working as an editor and proofreader on the London Stock Exchange flagship title '1000 Companies to Inspire...' on behalf of Wardour Communications.

Head of Social Media and Community Engagement at The Artful Project. Commissioning a new website, managing social media and SEO, as well as writing press releases and newsletters.

A long-term contract working as a content consultant for the HR department, developing a comms strategy and training material for a series of Oracle system upgrades.

Managing editor - permanent contract

• Delivering three editions of the Guide on time and under budget

• Changing the cover, internal design and navigation: increasing sales by 25%

• Commissioning an online review system to streamline production processes, syndication and budget

• Managing over 100 remote writers

• Launching the first spin-off title from the Guide

• Writing monthly articles for Which? Magazine and the UKTV Food website; conducting interviews for the Guide and website.

• Undertaking media interviews: national TV, radio and newspaper.

• Producing advertising and marketing material; establishing a logo to improve brand identity and raise media profile.

Editor-in-chief - permanent contract

• Managing 16 annual city guides, 10 lifestyle/listings magazines, 18 websites, two weekly newsletters and a student diary.

• Duties included: leading the in-house editorial, web, ad processing and design teams; commissioning and writing reviews, features and celebrity interviews; managing editorial budgets, flat-plans and schedules.

Editing a memoir for the double Olympic champion snowboarder, Aimee Fuller.

Editing the annual review for the Institute and Faculty of Actuaries, on behalf of Wardour Communications.

Editing The Review magazine for the Chartered Institute for Securities & Investment. (On behalf of Wardour Communications.)

Copy-editing and proof-reading 'Ad Astra' by BBC TV presenter Dallas Campbell, for Simon & Schuster.

Editing The Review for Gemalto, on behalf of Wardour Communications.

Editing The Wellfulness Project for Octopus Books.

Commissioning and editing a variety of travel and lifestyle titles for DK.

Editing an NHS staff engagement report, on behalf of The Point of Care Foundation, to distribute among NHS workforce bodies and trust leadership organisations.

Editing and proofreading 'Exception' magazine for Ernst & Young, on behalf of Wardour Communications.

Editing The Super Tutor by Joe Norman, for Short Books.

Editing Perspective magazine for Brewin Dolphin, on behalf of Wardour Communications.

Editing and proofreading 'flow' magazine for Deutsche Bank, on behalf of Wardour Communications.

Editing a bestselling series by Catherine Gray, for Octopus Books.

Editing, re-writing and proofreading a variety of reports for Which? Campaigns, attracting national press coverage.

Permanent contract. Editor at Which? Books, commissioning and editing a variety of titles aligned with the Which? brand.

Working on brand launch material and editing the renewi annual report.

Editing and proofreading a commemorative book commissioned by ARUP, showcasing design and architecture around the world.

Working as consultant editor to The Good Hotel Guide, in print and online. Commissioning a redesign of the print guide, modernising and monetising the website, as well as writing press releases, features and reviews to improve SEO.

Editing a book by poet and writer Nancy Campbell, combining memoir, scientific and cultural history. For Simon & Schuster. Selected as a Guardian Book of the Year 2019.

Editing the fast 800 by Dr Michael Mosley, for Short Books.

• Commissioning and editing two quirky, illustrated finance books for Penguin (Debt and Saving, White Rabbit Series, Otterbach & Partners).

• Editing a series of flick books, for the art gallery/gift market.

Design, layout, editing and proofreading the Landscape Institute's Annual Report.

Editing Perspective, the Brewin Dolphin magazine, on behalf of Wardour Communications.

Editing Dolfin Quarterly, a wealth management magazine. (On behalf of Wardour Communications.)

Proofreading Eccentric Oxford for Bradt Travel Guides.

Editing Top of Your Game, a cookbook by Ronnie O’Sullivan, for Bonnier Books.

Re-writing sections of the Barclays website, to accommodate original navigation and layout, on behalf of Wardour Communications.

Commissioning a new website and writing content for Olly Olly, a guide to children’s activities in London.

Producing annual reports, campaign material and grant information in print and online for the Paul Hamlyn Foundation.

Writing regular features for The Lady magazine, on behalf of The Good Hotel Guide.

Social media editor for Elizabeth House, a Highbury Vale children’s charity

Editing a report for the Regional Museums and Galleries fund at the John Ellerman Foundation, to encourage organisations to enhance and sustain curatorial development in local museums and galleries.

Editing an NHS staff engagement report, on behalf of The Point of Care Foundation, to distribute among NHS workforce bodies and trust leadership organisations.

Writing, editing and proofreading study manuals and online portals for Fitch Learning (formally 7City). Exam boards included CFA and CISI.